Newly purchased camera that won't turn on. why?

Before assuming the camera is broken, lets make sure anything that will prevent the camera from powering on is working correctly. In most cases, a power issue with any device is usually a result of a dead battery. Not all cameras include the battery pack when purchased. Open the battery compartment to see whether or not the camera contains a battery. If there is no battery in the compartment, insert a battery pack and proceed to turn on the camera. If a battery pack does exist, the battery is either drained or diminished. Try charging the battery. Inserting a new, charged battery should power on your device.